How to Use Telegram to Promote Your Cryptocurrency
So, you’re launching a blockchain project. Your developers are ready and your plan to go to the moon is underway. You’ve gained some notoriety but you want to really rally your customers together. Enter Telegram.
Telegram is a messaging app developed with over 200 million monthly active users. Cryptocurrency groups and channels are one of its most popular usage groups. There are over 3,000 cryptocurrency groups on Telegram with around 500,000 members each. Cryptocurrency channels get anywhere from 100 to 1 million views per day. Utilizing Telegram groups is also a fast way to reach your audience — cryptocurrency news and ICO reviews often reach more readers through crypto-related chats than they do directly through the website they're published on. It's an incredible resource when you're trying to build your cryptocurrency community.
Building a flourishing Telegram community is key to reaching, exciting, educating, and mobilizing your cryptocurrency’s customer base. It’s one of the most effective ways to turn your customers into passionate ambassadors for your project. Here are 3 ways to grow and maintain an effective Telegram group to engage your audience (NOTE: it's important to create a GROUP and not a CHANNEL so that users can communicate with each other and interact as a community).
1. Be active and engage with your community
Be active daily in the Telegram group you start. This energy will attract new members to join and keep current members engaged. You should also be responsive, polite, and timely in responding to your members so that everyone feels respected. If you ignore messages or have an automated bot respond, people will feel there isn't transparency between the project owner and the community that's supporting it. It's better to pay someone to run your Telegram community and grow it into a thriving, interactive group then to let a bot make your customers feel like you’re just going through the motions.
2. Offer exclusive and first-to-know updates about the project through the Telegram community
Telegram is one of the most direct and best ways to stay in touch with your current token holders and potential customers. Hearing directly from the founders and developers through Telegram builds trust among members of your cryptocurrency community and makes them feel like they are part of the "in crowd". So if there's anything new and exciting you have to share, let everyone know first. This is a key step in converting disinterested holders into raving ambassadors.
3. Run a bounty program to get users into your Telegram group
Bounty programs are used by blockchain startups to accomplish a wide range of tasks in exchange for the project’s token. One of the key things a user would have to do in your bounty program is joining your Telegram group. You can push people to the bounty program through social media channels and Bitcointalk.
So now that you know how to build your crypto community into a dedicated fanbase, you’re ready to change the world through the blockchain. If you’d like to chat about your project and the best way to structure your marketing plan, we’re more than happy to chat. Click HERE to shoot us a message and we’ll get a free one-hour consultation on the books.
Happy orbiting!
-The KCCC Team