6 Ways to Market Your Cryptocurrency
Cryptocurrency is the people's money. For the first time ever the entire world is gaining the option to choose which assets they'll access the market with. While the cement is still wet in the crypto world, it's never been a better time to launch your own crypto and blockchain initiative. Since people's choice is the key to determining a crypto's success, it's important that you get your project in front of the right people to give it the fuel and credibility it needs to go to the moon. This is where effective marketing comes in.
Marketing your cryptocurrency is an important part of the business because it’s the only way people will learn about your project. Connecting with your target crypto customers is vital prior to, during, and post launch, so a strategic plan mapping all tactics following that timeline is key to a successful project.
Here are 6 ways you can market your cryptocurrency. We’ll go through how to engage traditional social media platforms like Twitter and Instagram and also crypto specific spaces like Bitcointalk and Telegram. We'll then map out how you can use these tips to create an effective marketing strategy that will get people interested in going to the moon with you!
1. Create a professional, sleek website that explains your crypto project in depth
Your website should be nothing less then professional and sleek and describe your project in helpful detail. You should also point users to how to purchase your currency, your white paper, and social media channels.
2. Make a video explaining what your cryptocurrency is and why it's important
Marketing on Youtube or other video sites can be a great way to reach your target demographic. Make sure you have an overview of the cryptocurrency, its purpose and how people are using it (or will use it) in their lives. There's also incredible bonus credibility points available if your founder and developers will show their faces on camera.
3. Create a white paper that explains the benefits of your cryptocurrency in a way that’s easy to understand
Credibility is prime rocket fuel in the crypto world as scammers looking to make a quick dollar are rampant. One of the key ways crypto enthusiasts vet a project before jumping in is by consulting a brand's white paper to determine technical viability and project longevity. Make sure your white paper is professionally designed, maps a clear timeline for your project, and gives all the technical specks your prospective customers need to make a confident decision in supporting your project.
4. Write blog posts about how you're using blockchain technology to solve problems in various industries, such as healthcare or education
Blogs about your company's use of blockchain can help you win over new customers and establish a loyal following that trusts in your product or service. With many new tokens coming out daily, its important to set your project apart by describing the unique way it will enter the blockchain universe. Taking the time to describe your project’s unique technical abilities to your prospective customers also helps establish your brand’s thought leadership in the space.
5. Use social media platforms like Twitter, Instagram, and Facebook to promote your project by answering questions from users, sharing relevant articles, and posting pictures with updates on new developments related to the project
You have a digital product, therefore it's vital that your digital presence be consistent, robust, and easily accessible. Take the time to max out important social media channels like Twitter and Instagram with well-designed graphics, catchy, shareable content, and important information educating viewers on your project.
6. Engage crypto-specific platforms like Bitcointalk and Telegram
Telegram is a key platform for crypto-related content. Marketing your cryptocurrency on Telegram is a great way to connect with the community and keep them updated about what you're working on as well. It's a direct line of communication between you and your consumers. For more information on how to maximize Telegram, click HERE.
Bitcointalk is a forum for all things Bitcoin. Marketing your cryptocurrency on Bitcointalk is a great way to spark conversations about what you're working on and get feedback from the community. Purchase an account, post consistently, and launch your project through an ANN!
Bringing It All Together
The next step to building your marketing plan is to strategically place each platform, tactic, and post on a timeline to ensure there is strategic timing and placement of your messages to drum up as much interest as possible. Keep in mind that your messages should corelate and change based on the milestone your project is pursuing. See below for a list of important milestones to note:
Token Launch: Marketing your cryptocurrency in the weeks leading up to the token launch will help build buzz for what you're working on.
Token Sale: Marketing your cryptocurrency during and after a token sale is an excellent way to keep people interested and coming back.
Bounty Program: Marketing with bounty programs can be one of the most effective ways, but it must be used with discretion and integrity as it can come across as scammy.
Faucet: Marketing a faucet is an excellent way to build interest and get people on board with your crypto project.
So now that you’ve gone through this crash course in crypto marketing, you’re ready to change the world through the blockchain. If you’d like to chat about your project and the best way to structure your marketing plan, we’re more than happy to chat. Click HERE to shoot us a message and we’ll get a free one-hour consultation on the books.
Happy orbiting!
-The KCCC Team