5 Ways to Get Your Crypto Project in the News

So, you’re here because you’re asking, “how can my crypto project get media coverage? How can my blockchain project and cryptocurrency get in the news?” While media coverage isn’t guaranteed unless you pay the outlet for a sponsored article, there are things you can do to increase the chance of a news outlet covering your blockchain project. Below are 5 ways you can get your crypto brand in the news.

Press Release

The most tried and true method for reaching news outlets is to create an informative, punchy press release highlighting the newsworthiness of your project. There are a few best practices you’ll want to keep in mind as you craft your release like relevance, newsworthiness, and flow structure. Once you have your release crafted you’ll upload it to a distribution site to be released over the wire. When you distribute your release, be sure outlets whose audiences would care about your project (fintech, business, finance, crypto, specialty trades aligned with your unique selling proposition) are targeted within your selection so you’re reaching writers that are most likely to cover the story.

Media Pitching

Once you have your release crafted, it’s important to personally reach out to specific journalists at outlets that have synergy with your project with either a quick e-mail with your release attached or a short phone call (be sure to have your 10 second verbal pitch ready about why they should care about your story). Have a list prepared of outlets that would find your project mutually beneficial to cover and start reaching out.

Influencer Partnerships

There’s nothing like a notable name to give your project immediate relevance and credibility. By leveraging a partnership with someone who has notoriety and a following, you’re much more likely to get the coverage you’re looking for. Not only will your influencer’s follower base be reached and activated, but news outlets will also be more likely to give you coverage since your influencer’s name already holds newsworthy weight. Of course, be sure to partner with an influencer who genuinely aligns with your brand’s values to maintain the utmost brand integrity and avoid clout chasing.

Philanthropic Goals

Does your project give back to a certain organization or cause? Is your mission aligned with a social need that’s prevalent today? Highlighting the ethical, missional, and philanthropic goals your have for your organization helps to expand your brand’s story beyond just a product and gives outlets more material to craft a story with. Again, be sure that any philanthropic venture genuinely aligns with your brand and is part of your passion wheelhouse so you’re not leveraging a pursuit that is inauthentic.

News Synergy

What’s going on in the world today and how does your blockchain project get in the news by answering that question? By crafting a press release that highlights the unique landscape of the world today and how your crypto project uniquely addressed and fits into it, you’re creating newsworthiness and relevance for your cryptocurrency.

I know thinking through all the different ways to get your cryptocurrency in the news can be overwhelming, but by equipping your crypto brand with a compelling story and sharing it with the right people, you’re likely to reach audiences that will align with your blockchain project and want to get on board.

If you want to talk through some more best PR strategies for crypto brands, feel free to drop me a line HERE.

Happy Obitting!

-The KCCC Team